Tag: Strategy

What’s your strategy?

Introduction

How often do we hear people at network meetings ‘What’s your strategy?’ and the answer is usually goes something like ‘Baby buy to lets, then move up to HMO and eventually commercial properties’, and everyone is satisfied and they then move onto the next person and ask the same question. This always begs the question why are using this strategy, what are you hoping to achieve? You then get the blank looks or a mumbled answer which indicates that this has not been thought through.

According to the Business Dictionary strategy has the following meanings:

  1. A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
  2. The art and science of planning and marshaling resources for their most efficient and effective use. The term is derived from the Greek word for generalship or leading an army.

Integrated Method

As can be seen by the above definitions strategy is linked to a plan to bring about a desired future and we need to bring our resources together to be efficient and effective. What do we mean by this and how can we achieve it? Because we need everything and everyone to work together rather than in isolation we need to consider an integrated systems approach. This method is about people and systems coming together and working as a team. Why as a team? If we think of the system as a football team and now the manager calls each team member one by one and tells them what the tactic is that he wants them to play. The team then go out on the field and they play badly because each member of the team only knows what his specific task is, they have not had the benefit of listening to what was said to everyone else and knowing what their roles were. Now that you get the idea why we need an integrated approach let’s model it so that you can see how it fits in together.

 

As can be seen by the model you need to understand where you want to be in your future, as this is the starting point. This could be your why, or it could be your financially free figure. Once you have decided what your future should look like then you can work on your strategy to see what you need to achieve your future. Then you need to understand what methods and tools are required to make it a reality. Do you need training in the tools and methods? If so this needs to be added to your integrated approach. Finally you need to consider what systems need to be put in place to support the integrated approach and KPIs (Key Point Indicators) to measure your success. By having flow down and feedback throughout the integrated approach everyone understands what is required to reach the future state.

If we take each of the headings and place it into a table we can then work on each section to come up with our integrated approach e.g.

 

Where do I/we want to be? What is my/ our strategy? How can I/we do this? What capabilities must be in place? What systems are required?
Financially Free Figure of £10k per month Buy to Let = £200 per month.

£10k/£200 = 50 Buy to Lets

 Money in Money out.

 

 Training Courses KPI’s
HMO = £1500 per month.

£10/£1500 = 7 HMOs

 Joint Ventures Mentors Standard Work Procedures
Serviced Accommodation = £2700 per month.

£10k/£2700 = 4 Serviced Accommodations

 Investment area(s) Benchmark against successful investors Lessons Learnt

Work with suppliers (Estate Agents, Letting Agents, Sourcing Agents etc.) so that they can deliver to our requirements

 Power Team Visual Management

 

You can see by using this method you start to build up a picture and you begin to see how everything is linked to your future state. This is your birds’ eye view of where you want to be. This can then be broken down further e.g. you may decide that you only want HMOs as your strategy, in which case everything below the strategy needs to be geared for HMOs e.g. Finance, Estate Agents and Letting Agents that deal in HMOs, Training, Regulations, Commercial lending, vetting, house rules, etc.

 Conclusion

When you work on things in isolation it is quite easy to lose your way, by having an integrated approach to your business you will become more focused and achieve quicker results. Planning for your future state is important so take your time to think and make your plans. As Abraham Lincoln said ‘Give me six hours to chop down a tree and I will spend the first four sharpening the axe’

Systems & Procedures

According to the Oxford English Dictionary a system is:

  1. A set of things working together as parts of a mechanism or an interconnecting network; a complex whole.
  2. A set of principles or procedures according to which something is done; an organized scheme or method.

Many people say that they have a system in place for their property business but when you ask questions about their systems and dig down it turns out what they really have are processes and tools that help them carry out things like analysis of an area or a deal, so it becomes a bit of a shock when you tell them that these are not systems. To understand this, here is a simple definition of a process and a system:

  • Taking an egg and converting it to an omelette is a process
  • A system is a series of processes where the output of one process becomes the input of the next process. An example of this is baking a cake, where you have equipment, correct ingredients, following an exact recipe, applying the method, utilisation of the equipment, transformation into a cake, adding value by adding a filling, presentation.

So why do we need systems?

Well if you want to be successful then you need systems and procedures as this will allow you to work on your business and not in your business. Some of you may be thinking that you got out of the corporate world because you were restricted by all of the red tape of systems; after all you are an entrepreneur. However the reality is whether you’re a one man/woman company or employ fifty people plus, you will need systems and procedures to free up your time and make you money.

Some of you may be thinking that you are just starting out and therefore until you get going you will just wing it for the moment. That would be a big mistake, it is in fact far easier to put systems and procedures in place at the start of your journey rather than leave it until later as it will take you a lot longer to do and in the meantime will have lost time, energy and potentially money, so take heed.

From a business point of you what do we mean by systems and procedures? The short version would be a step guide to perform any function within your business. Examples of this may include but is not limited to the following:

  1. What do you do/say when you are contacted by a vendor?
  2. What are the steps do you take when screening a potential tenant?
  3. What are the roles and responsibilities of your team?
  4. How do you get paid?
  5. How do you pay your suppliers?
  6. How do you run the back office? (Administration, Accounts, etc.)
  7. How do you draw up a contract with your suppliers? (Architect, planners, builders, etc.)
  8. What are your “Opening” and “Closed” hours and what happens when “Out of Hours” is required?
  9. What are your policy and procedures for joint ventures?
  10. What is your strategy and how do you communicate this to your team, joint venture partner, Angel investor etc.?
  11. What are your objectives?

As can be seen by the above examples systems and procedures are required to handle these sorts of questions. Do not be deterred by thinking that you need to write a massive manual documenting everything. Keep it simple and easy to follow, use pictures, diagrams, screenshots etc. if this helps to describe your processes. Where there are regulations that needs to be understood within a procedure e.g. HMO requirements, break it down and strip out all of the things that are not necessary and bullet point those that are needed so it is easy to read.

Advantages of Systems & Procedures

The advantages of having systems and procedures in place are as follows:

  1. Productivity will increase as you will not have to re-invent the wheel every time you do something.
  2. It can give you a perspective as now you can have an overview of your business, and the competition so now you can make informed decisions.
  3. There will be consistency in your work as things will be done exactly the same way each time.
  4. Reduced risks as you will have agreements etc. in place that spells out exactly what is expected.
  5. Quality will increase as you will have a framework in place to deal with builders, vendors, tenants etc.
  6. Growth can take place as you can use your systems and procedures to train people.
  7. You will have continuity because if someone is away on holiday, ill, or leaves then you are not reliant on that person as the systems and procedures will kick in.
  8. You will find freedom as now you can work on your business and not in your business, also it will allow you to be away from the business as it will run without you.

Take action now and put systems and procedures in place, once done these will just need to be kept updated as your business evolves.

 

Recommended Reading:

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. By Michael E. Gerber

Scaling Up. By Verne Harnish

Right First Time Property Investing. By John A Foster

Exit Strategy – Selling your Business

When starting a business always look at what your end game is and keep this in mind. You may decide that you want to build a legacy, therefore, you will be passing it on to your heirs. But you should still look at setting up the business with a mind to selling it, as you may find that you could make more money by selling and so you can give more money to your heirs, or you may find that your possible heirs may not want the business as they have no interest in it or they are not capable of running it.

Your business must be able to run without you, if your business cannot run without you then it will die with you, therefore before you even think about selling or passing on your business make sure that you have processes, systems, manuals and procedures in place. This must be your number one priority above anything else, if you do not know how to set these up get help, as it is worth paying someone to put these in place for you, remember this adds value to your business so don’t cut corners or skimp on the price for the consultancy, so think of it as a short-term loss for a long-term gain.

When selling your business, it is critical that you understand the processes involved. After all, unlike other business decisions, this will only be made once!

So here are a few questions that might help you in the process.

Why are you selling? Are you selling because the business has reached its full potential, or do you want to get out because you have had enough? It’s important to have a reason for the sale as you will get asked this question from all potential purchasers.

Is your property on a lease? If a buyer is looking at your business, your buyer will want to see a long-term lease in place. Negotiate with your landlord an extension to your lease and make sure that you have a clause in there which allows you to transfer the lease to the new buyer.

When did you last value your assets? This is especially important when it comes to property as prices are constantly changing and you might get a very pleasant surprise.

Do you want to sell just the goodwill and still own the property? Often when selling a business, it is possible to keep the property and lease it to the new buyer. If you do not need the full proceeds it is often wise not to sell the property as long term it will be an appreciating asset. Make sure though that you get a full repair and renewal lease put in place with the buyer.

Are you the one hundred percent owner? If not, what do the other shareholders think about you leaving? One of the easiest ways to get out is to sell your stake to the other shareholders.

Do you want to protect some workers in your business once the sale has gone through? You might have members of the family or close friends who work in the business and they might need some security after you have left. One way to do this is to provide them with decent employment contracts prior to the sale.

Is the timing, right? The best time to sell the business is just after you have had a good year of trading. Even economists disagree about what the future may bring so try not to predict how the trading environment will change but get out when profits are high.

Prime the business for sale. Just as a house will achieve more with a lick of paint and the garden in top condition so a business will need as many loose ends tied up as possible so that it is easier for a new buyer to walk in. Get rid of all the dead stock and dispose of all old and useless machinery and equipment.

Tidy the place up. Make it look as attractive as possible and make sure all the light switches and bulbs work. Make sure the place is as bright as possible by using higher power bulbs than normal.

Get professional help. If you have a small business all you need are the services of a good accountant and solicitor. If the business is more complicated a decent business broker might be required to get the maximum price for your business.

The easier you make it for the buyer to move in and start running the business from day one the higher the price you will achieve for the sale.

Creating a Strategy

On a scale of one to ten, having a good business strategy should rate at ten

No matter what kind of business you have — whether you sell products or a service, as the saying goes, “if you fail to plan, then you plan to fail.”

Creating a strategy can mean the difference between you working 60 to 80 hours a week all year long — and then breaking even, or worse, losing money.

On the other hand, many successful entrepreneurs who have a strategy work fewer hours and make lots of money — and they usually attribute their success to having a strategic plan and following it.

So what is strategic business management? Very simply, it’s the process of defining the goals and objectives for your business, creating an action plan so you can reach them and then follow the plan.

How do you create a strategic plan for your business?

1. First, know what your vision for your company is. If there were no barriers, nothing stopping you from taking your company as far as you could — what would that look like?

2. Next, what are your company’s core operating values? What are its guiding principles? In other words, why are you in business and how do you do business?

3. Now create a 3 to 5-year plan. Your long-term plan is based on the broad objectives that will help you get from where you are now, to where you want to be.

4. Develop a plan for this year. These are the specific objectives you plan to accomplish this year that will lead you closer to your long-term goals. Remember to be “SMART” when setting your annual goals (Specific, Measurable, Attainable, Realistic, Time-oriented). Include a list of the barriers that are stopping you from getting where you want to go. You need to figure out what resources you’ve already got, and what resources you need to get you past those barriers. Then create an action plan that clearly lays out how you will achieve your goals. Involve key employees in this part of the planning process.

5. Create a set of milestones or benchmarks. This is very important so that you can measure your progress.

6. Share the plan with your employees, and anyone else who will be involved in the process. Your annual strategy is the roadmap that will make sure everyone ends up at the same destination — but to be effective, everyone needs the same map!

7. Put the plan into action. Now that you have the roadmap, it’s time to begin the journey.

8. Check your progress. Just like any trip, you need to check the map every now and then; to be sure you are still on the right road. If something is not working, the sooner you figure it out and make the necessary adjustments, the sooner you’ll be back on track.

9. Follow the same cycle next year. (Dream, Plan,  Do, Check, Act).

Creating a business strategy and following it will ensure that you enjoy the journey as much as getting to your final destination.

Recommended Reading

Good Strategy/Bad Strategy: The difference and why it matters

 

Risk Managing your Business

Introduction

So you have built up your business and things are going well when all of a sudden you are hit with something unexpected that has an impact on your business could you deal with it? Most entrepreneurs will fail at this point and maybe have to rethink their strategy and lose time and money implementing the changes. Most problems can be managed if you take the time to consider the risks to your business and have processes and procedures in place that kick in when there is a problem. As property investors or entrepreneurs we are considered risk takers or chancers by people that will not take the same risk as us. Let’s consider that for a moment, did we just take a risk without thinking things through and hoped for the best or did we do our due diligence and analysed things first? Although there are some people out there who did things on a wing and prayer, the majority of people analysed things first, so it is a risk, based on thought and data. By doing our due diligence we can decide what is an acceptable risk before taking the plunge. Therefore the perception of being risk takers and chancers is wrong, what we have become is informed business people. People associate risk with negativity, this, however, is incorrect as we can also use risk in a positive way because we have identified what it is and where possible we eliminate it.

Tools for Risk

There are a number of ways that we can look at risks to see if they are acceptable depending on the type of investment we want to undertake, these can range from a simple SWOT (Strength, Weakness, Opportunity, Threat) analysis to a more sophisticated PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis. There are also a number of other tools that can be used in conjunction with the above analysis tools such as Pareto analysis, FMEA (Failure Modes and Effect Analysis), Fault Tree Analysis, Is – Is Not, etc. The main thing is that the tools are there to be used and failure to do so could result in you making the wrong decision which in turn could lead to losing money on your investment. However if you have taken your time to consider and manage the risk then if a problem arises it will not catch you out as you will have been prepared and a plan to mitigate the risk will then come into play.

If you are looking at property then you need to analyse the area for comparable properties in price, to see what the is the maximum done up value is for the property. You would also look at what the maximum rent you could charge, as both price and rent have a ceiling. You would also use one of the above tools to analyse the area to see if there are some plans or issues that could affect the price and rental of the property.

Conclusion

Due diligence should be the norm for an entrepreneur or property investor, and analysing the risk should become second nature. Failure to do so will eventually catch you out as there are only so many roles of the dice where you will be lucky. Failing to plan is planning to fail, therefore get acquainted with the tools that can help you understand, manage and mitigate risks, do not be afraid to ask questions and get into the detail of your planned investment, and get it right first time.

Recommended Reading

Identifying and Managing Project Risk: Essential Tools for Failure- Proofing Your Project

 

Learning about property investing from Wolves

It may seem strange to think that we as humans could learn something from animals after all are we not the top predator due to our creative minds. Wolves are always the bad characters in stories, myths and legends, nothing could be further from the truth, as wolves are very sociable, who work as a team and are highly intelligent. If we observe wolves we can obtain some insight on how to use some of their habits when it comes to investing in property. This may seem improbable, but before you dismiss it out of hand keep reading and have an open mind.

Teamwork

For wolves to succeed in nature they have to work as a team, it is the only way to survive. A lone wolf does not last long as they are social animals and need help from the rest of the pack, so they with very few exceptions soon starve, or become victims to other predators.

For an investor to succeed they have to have a team as they cannot do everything themselves. So an investor will have his power team such as Accountant, Solicitor, Broker etc. Without this team, the investor will not last as the investor will be starved from deals and other investors who are organised with teams will become predators who will take the deals away from the lone investor as they can act quickly.

Territory

Wolves know their territory intimately, nothing will happen in their territory without them knowing about it. By knowing their territory in this way the wolves know where their prey is likely to be and they also know how to use the terrain to surprise and attack their prey.

For an investor to succeed they need to know their investment area extremely well. Nothing should happen in the investor’s investment area without them knowing about it. The investor needs to know when there are changes and use their knowledge of the area to take advantage and make a potential gain.

Travel

Wolves are hunters, therefore, they travel long distances to find their prey and they search far and wide. They may travel fifty miles or more each day in search of food they can travel tirelessly for hours on end with no energy wasted.

The investor may have to travel long distances to get to their ideal investment area. Due to either the local property prices, the stock available or strategy the investor may not be able to invest in the area where they live, so it will be necessary to travel to different parts of the country. They must do this without wasting energy thinking that they have to get up early, they may have to drive for hours, etc. travel is part of investing so the investor must learn to accept this.

Hunting

Wolves are incredibly patient animals, they will carefully watch and wait to pick out a suitable prey. They are looking for a weakness that they can exploit, such as a slight lameness. Wolves will keep an eye on their potential prey by constantly checking on them to see if anything has changed that has made them weaker. Wolves may trail a herd of elk, caribou etc. for days before making its move. During this time, they are assessing the herd, looking for an animal that displays any sign of weakness, and this is just the beginning. Wolves also factor in other conditions that will affect the outcome such as weather and terrain that can tip the scales in favour of the wolves or its prey. Once a prey has been picked out the wolves become totally focused on it until they can bring it down.

The investor must also be patient, they must search out the right type of property, put in their best offer and wait and see if it will become accepted. At first, their offer may be rejected, but the investor must stay focused and keep watching and waiting and if they see no movement the investor will remind them of their offer. Once the vendor comes back with a counteroffer that they are prepared to accept then the investor will begin to negotiate and find a weakness until an agreement is reached. The investor must remain totally focused until the deal is done and contracts have been exchanged.

Conclusion

As can be seen, there are similarities between wolves and investors. Investors can learn from wolves because wolves are sociable animals that understand their territory and are fully focused as this is the only way that they can succeed in nature. The investor needs to be a sociable person that understands their investment area has the same focus and commitment if they are to succeed with their property investment journey.